Our client wanted to create a professional social media presence, as their business was moving towards digital as a result of the pandemic. They want to strengthen their position in the North American and Central American Market, focusing on their New York office. The main goal was to increase the website traffic from these locations, as well as the social media generated traffic.
We followed a 4-step approach, as follows:
• Market and competitive research
• Digital audit
• Content strategy
• Social channel management
The research we conducted, as well as the digital audit allowed us to develop content categories that served different purposes, such as brand awareness, user engagement, website traffic, lead generation.
The strategy developed had a massive impact from the very beginning, generating results that exceeded our expectations:
• 650% increase in Social Media generated traffic in Month 1
• 14% increase in overall website traffic in Month 1
• Month-on-month total website traffic increases of at least 10% over a period of 12 months