How we generated +10k app downloads at £2/download in just 4 months
The highest Return-on-Ad-Spend we ever generated for a client, measured in conversions, impressions & clicks
Services
Paid Social
Platforms
Facebook, Snapchat, TikTok
Project Timeline
2021
Website
YouthCardIncreased in ROI revenue
Project Overview
Our client, a Non-Profit Organisation dedicated to children's and teenagers' education, needed assistance in building awareness around their mobile application and boosting the number of downloads. The project took place over a period of 6 months.
Project Execution
In order to boost the app downloads on both iOS and Android, we developed and implemented a cross-channel funnel, that converted users from followers into customers. The platforms we used in the funnel were:
- Snapchat
- TikTok
Using these three platforms, we generated a 3-step funnel (Awareness, Interest, Decision) that generated over 10,000 app downloads at an all-time low cost.
Results
The results exceeded our expectations:
- Over 10,000 app downlads in just 4 month
- A Cost-Per-Download of under £2
- Over 14 million impressions generated via Facebook, Snapchat and TikTok
- Over 50,000 link clicks
- A Cost-Per-Click of under £0.45
