$3.21

average cost per lead across social

+1m

ad impressions

+125%

increase in website traffic

1000+

leads generated

The Client

Humy is a revolutionary SaaS platform that allows teachers to bring history to life in the classroom through AI-powered conversations with historical figures. A game-changing product in the EdTech space — but like many early-stage startups, they faced one major hurdle: cutting through the noise and getting in front of the right audience.

Humy needed support crafting a go-to-market strategy that would resonate with teachers, drive demo bookings, and generate meaningful leads in a niche, B2B education market.

Challenges:

  • Low brand awareness in a niche B2B category
  • Difficulty booking demos at scale
  • No proven channel for generating or capturing demand
  • Needed to build trust quickly with teachers and schools

The Solution

We designed a full-funnel social ad strategy to both create and capture demand. By crafting hyper-relevant messaging and creatives tailored to Humy’s Ideal Customer Profiles (ICPs), we brought the product directly to teachers where they spend time — on Meta and TikTok.

Our creative approach focused heavily on UGC-style content to build relatability, curiosity, and trust, while the funnel was built to drive both cold interest and high-intent demo conversions through strategic retargeting.

The services we offered:

  • Strategy Development
  • Social Media Ads (Meta, TikTok)
  • UGC Content Creation

The Results

Humy’s launch campaigns didn’t just perform well — they exploded. Our ads generated thousands of leads from teachers across the US, while keeping costs incredibly efficient. Website traffic more than doubled, and the foundations for long-term brand awareness and demo growth were set in motion.

Results:

  • $3.21 average cost per lead
  • 1.6 million+ ad impressions
  • 129% increase in web traffic
  • Thousands of leads generated across platforms

Case Studies

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Delia and Jordan are amazing! After a few years of bouncing off our glass ceiling, they were able to smash that and deliver consistent monthly increases. Have a conversation with them and they will not only be able to explain in a professional and trust-enducing manner where you are at but also how to take your marketing to a higher level. I love working with them because they talk in numbers and I can see clear results ($$ - more sales) from our marketing budget.

Jordan O.
CEO, TORP
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CCO, Ultima Collection
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Boris Nowalski
CEO, Submerge
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We've worked with several agencies prior to Nude, both successfully and unsucessfully, however, the one thing that stood out from the rest was their ability to put themselves in our customers shoes and really understand what drives them to make decisions. This took a lot of stress away from our marketing manager, and also helped us to hit the ground running once we launched out ads.

Adam B.
CEO, SaaS Company
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