
average cost per lead across social
ad impressions
increase in website traffic
leads generated
The Client
Humy is a revolutionary SaaS platform that allows teachers to bring history to life in the classroom through AI-powered conversations with historical figures. A game-changing product in the EdTech space — but like many early-stage startups, they faced one major hurdle: cutting through the noise and getting in front of the right audience.
Humy needed support crafting a go-to-market strategy that would resonate with teachers, drive demo bookings, and generate meaningful leads in a niche, B2B education market.
Challenges:
- Low brand awareness in a niche B2B category
- Difficulty booking demos at scale
- No proven channel for generating or capturing demand
- Needed to build trust quickly with teachers and schools


The Solution
We designed a full-funnel social ad strategy to both create and capture demand. By crafting hyper-relevant messaging and creatives tailored to Humy’s Ideal Customer Profiles (ICPs), we brought the product directly to teachers where they spend time — on Meta and TikTok.
Our creative approach focused heavily on UGC-style content to build relatability, curiosity, and trust, while the funnel was built to drive both cold interest and high-intent demo conversions through strategic retargeting.
The services we offered:
- Strategy Development
- Social Media Ads (Meta, TikTok)
- UGC Content Creation
The Results
Humy’s launch campaigns didn’t just perform well — they exploded. Our ads generated thousands of leads from teachers across the US, while keeping costs incredibly efficient. Website traffic more than doubled, and the foundations for long-term brand awareness and demo growth were set in motion.
Results:
- $3.21 average cost per lead
- 1.6 million+ ad impressions
- 129% increase in web traffic
- Thousands of leads generated across platforms
