
average cost per lead across social
ad impressions
increase in website traffic
leads generated
The Client
Speakers for Schools is a UK-based non-profit EdTech organisation that connects young people to inspiring work experiences and opportunities. Despite their strong mission, they were struggling to generate awareness around their work experience programs and were seeing limited uptake for their newly launched Youth Card app.
They needed a fresh, youth-focused marketing strategy that would resonate with students and build traction across multiple channels.
Challenges:
- Low awareness of work experience programs among target audience
- Slow uptake and minimal downloads of the Youth Card app
- Needed to engage a Gen Z audience across fast-moving social platforms


The Solution
We built a full-funnel paid and organic social strategy designed to hit both key objectives: boost awareness of their programs and drive app downloads. The strategy was tailored to meet Gen Z where they are, leveraging the high attention platforms of Instagram, TikTok, and Snapchat with bold creative content.
Our approach split activity into two core pillars:
- Program Awareness – Campaigns highlighting the impact of Speakers for Schools’ work experience programs.
- App Growth – Tactics focused on driving downloads of the Youth Card app.
The services we offered:
- Strategy Development
- Content Creation
- Social Media Ads (Snapchat, Meta)
The Results
The campaigns surpassed all expectations. In just months, Speakers for Schools saw viral-level reach and engagement, with app downloads and work experience applications soaring.
Results:
- 15M+ impressions across all channels
- 20K+ app downloads
- 5K+ work experience applications submitted
- 270+ successful placements secured
