35x

ROAS on Google Ads

10x

ROAS on Meta Ads

37%

increase in sales in Year 1

Leading Provider

in NSW within 12 months

The Client

TORP (Traffic Offenders Rehabilitation Program) is a government-accredited education provider that supports individuals charged with traffic offences across New South Wales, Australia. Despite being a trusted and successful name in the region, TORP came to us with no existing marketing efforts in place. They relied solely on Google searches, partner referrals, and word-of-mouth, with no brand visibility, no pipeline consistency, and limited growth levers. The founders knew they were ready for the next stage — to become the category leader. But to do that, they needed a proper marketing engine.

Challenges:

  • Zero existing marketing strategy or assets
  • No brand awareness or consistent lead pipeline
  • Heavy reliance on organic search and referrals
  • Competitors also not investing in marketing — an untapped opportunity

The Solution

We saw a golden opportunity: while TORP was already trusted, their competitors were quiet — giving us first-mover advantage to dominate the market. We developed a lean but high-impact strategy focused on building awareness, driving conversions, and nurturing key B2B stakeholders.

We launched a Meta ad strategy to attract direct sign-ups, set up Google Ads to capture high-intent users, and introduced a monthly B2B newsletter to strengthen relationships with law offices and solicitors across the state.

The services we offered:

  • Strategy Development
  • Social Media Ads (Meta)
  • Google Ads
  • Email Marketing (B2B Newsletter)

The Results

TORP didn’t just grow — they skyrocketed to the top of the market. Within months, they became the #1 provider in NSW and a go-to partner for legal professionals. Our cost-efficient campaigns delivered outstanding ROAS across platforms and helped TORP establish a predictable, scalable pipeline.

Results:

  • 35x ROAS on Google Ads
  • 10x ROAS on Meta Ads
  • 37% YoY increase in sales
  • Cemented status as the leading provider in New South Wales
Case Studies

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Delia and Jordan are amazing! After a few years of bouncing off our glass ceiling, they were able to smash that and deliver consistent monthly increases. Have a conversation with them and they will not only be able to explain in a professional and trust-enducing manner where you are at but also how to take your marketing to a higher level. I love working with them because they talk in numbers and I can see clear results ($$ - more sales) from our marketing budget.

Jordan O.
CEO, TORP
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