
ROAS on Google Ads
ROAS on Meta Ads
increase in sales in Year 1
in NSW within 12 months
The Client
TORP (Traffic Offenders Rehabilitation Program) is a government-accredited education provider that supports individuals charged with traffic offences across New South Wales, Australia. Despite being a trusted and successful name in the region, TORP came to us with no existing marketing efforts in place. They relied solely on Google searches, partner referrals, and word-of-mouth, with no brand visibility, no pipeline consistency, and limited growth levers. The founders knew they were ready for the next stage — to become the category leader. But to do that, they needed a proper marketing engine.
Challenges:
- Zero existing marketing strategy or assets
- No brand awareness or consistent lead pipeline
- Heavy reliance on organic search and referrals
- Competitors also not investing in marketing — an untapped opportunity

.png)
The Solution
We saw a golden opportunity: while TORP was already trusted, their competitors were quiet — giving us first-mover advantage to dominate the market. We developed a lean but high-impact strategy focused on building awareness, driving conversions, and nurturing key B2B stakeholders.
We launched a Meta ad strategy to attract direct sign-ups, set up Google Ads to capture high-intent users, and introduced a monthly B2B newsletter to strengthen relationships with law offices and solicitors across the state.
The services we offered:
- Strategy Development
- Social Media Ads (Meta)
- Google Ads
- Email Marketing (B2B Newsletter)
The Results
TORP didn’t just grow — they skyrocketed to the top of the market. Within months, they became the #1 provider in NSW and a go-to partner for legal professionals. Our cost-efficient campaigns delivered outstanding ROAS across platforms and helped TORP establish a predictable, scalable pipeline.
Results:
- 35x ROAS on Google Ads
- 10x ROAS on Meta Ads
- 37% YoY increase in sales
- Cemented status as the leading provider in New South Wales
