4 Tips For Creating Compelling Content

Creating content is easy… ✅

Choosing the right content is hard… ❌

We haven’t just copied 4 tips from your favourite marketing guru.

We have highlighted 4 strategies that we use in our client’s content plans – helping them drive engagement and bring them closer to their goals.

Each tip includes an example of a content idea for real-world application.

1. PUBLISH VALUABLE CONTENT

Focus on topics that bring value to your client. Try to touch on subjects that are relevant to your client’s pain points whilst also relating to your products or services.

Example: Real Estate Agency

Design a visual content piece that focuses on the top 10 areas to live for your target audience. The content can direct users to a landing page.

2. CREATE UNIQUE CONTENT

By creating unique content, you stand out from the crowd. Your posts don’t have to be a completely original, however, you should focus on adding your own spin on things.

Example: Travel Agency

Create a ‘Question of the week’ visualised. You may have an FAQ section on your website, but it’s more engaging to visualise these questions and share them individually.

3. CREATE TAILORED CONTENT

By creating content that is difficult to be copied, you make it harder for the competition. Having a combination of unique and tailored content is easiest way to stand out.

Example: SEO Agency

Create a 20 second visualised data video explaining a recent success with a client, This is hard to recreate whilst also acting as a evidence of your success and a final push for potential clients.

4. ENGAGE YOUR AUDIENCE

People usually need view 5 to 10 content pieces before making a buying decision. Using content that allows your audience to play an active role can help fast track this.

Example: E-Commerce

Create a visualised poll allowing your audience to select their favourite version of your product. P.s. You can also offer a freebie or giveaway as an incentive.

Head over to our social accounts to find some examples of the above!

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