4 Facebook Ad Trends for 2022

Keeping up with Facebook Ad trends and understanding them will allow your business to capitalise before your competitors catch on.
We've summarised 4 major Facebook Ad trends for this year to help you stay at the top of your advertising game.

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1.Video content is still rising

When it comes to increasing reach and engagement, video attracts attention in a way that neither photographs nor text can. Facebook users spend more than half of their time on the platform watching videos - this means that, together with proper targeting and call-to-action, it can produce significant results and a fantastic return on investment.

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2.Social media stories are key to success

Over 300 million people use Facebook stories daily, which makes it a great placement for advertising. Businesses can take advantage of this widely-used feature to funnel users to their website, generate interest in their service or product and ultimately convert.

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3.The cost of Facebook Ads continues to rise

Although it varies a lot between industries, the average Cost-Per-Click seems to be around $1.72. This means that businesses with smaller budgets will need to take additional steps to ensure a decent return on investment, or find a cheaper alternative to Facebook Ads. Businesses need to consider this cost when planning the yearly marketing budget.

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4.Personalised ads are increasing in popularity

80% of customers have said that they are more likely to make a purchase if they believe that the marketing efforts are customised to their needs. This doesn’t mean just using the prospect’s name, but also creating customer profiles and customising the ads to fit aspects of their behaviour. This predicts what the customer wants, leading to a higher conversion rate.

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